Product features

Full Array LED with local dimming for sharp contrast
4K HDR Processor X1 for improved colour & clarity
Picture quality: X-Motion Clarity
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
Catch-up TV & 4K streaming

Bring detail to life

At the heart of the Sony BRAVIA KD55XH9296BU 55” Smart 4K Ultra HD HDR LED TV is the X1 4K HDR processor. Capable of delivering incredible detail with vibrant colours, darker blacks and brighter whites, HDR makes nature documentaries look more awe-inspiring and sets the atmosphere in gritty dramas.

The Full-Array display adjusts the brightness and contrast in different sections of the TV, so you always get the perfect balance on screen. And with TRILUMINOS you get natural looking colours that are deep and bright. Just sit back and enjoy the quality.

Made for action

Frantic football matches, fast-paced films, speedy video games – whatever`s on your TV, you want it to run smoothly. The BRAVIA KD-55XH9296BU makes sure your picture doesn`t skip a beat thanks to X-Motion Clarity tech behind the screen.

You`ll be able to enjoy a multi-dimensional sound experience with Dolby Atmos, making you feel like the action is happening all around you.

Content galore

Netflix, Prime Video, YouTube – you can watch all your favourites directly on your TV with a press of a button. With Chromecast and AirPlay you can play straight from your tablet or smartphone, load up apps on the big screen, or show off your favourite photos. And don`t forget you`ve still got BBC iPlayer, ITV Hub, All 4 and the rest to catch up with - it`s even easier to find the shows you`ve missed by scrolling back through the YouView TV guide.

Smart voice

With Google Assistant built-in, controlling your TV just got that much easier. You can change channels, load apps, even see what the day`s weather is – just by using your voice. And if you`ve got other smart home gadgets at home you can sync them up and control them through the TV too. So sit back, pick a movie and dim the lights – all by talking to your TV.

Two-position stand

The premium metal blade stand has two positions. The wide position gives plenty of space for a sound bar in front while the narrow position means the TV can be placed on smaller TV stands.