Product features

4K HDR Processor X1 for improved colour & clarity
Motionflow XR with auto mode for smooth & sharp picture
Picture quality: Motionflow XR 1000 Hz
HDR: Dolby Vision / HDR10+ / Hybrid Log-Gamma (HLG)
Catch-up TV & 4K streaming

Bring detail to life

At the heart of the Sony BRAVIA KD43XH9196BU 43” Smart 4K Ultra HD HDR LED TV is the X1 4K HDR processor. Capable of delivering incredible detail with vibrant colours, darker blacks and brighter whites, HDR makes nature documentaries look more awe-inspiring and sets the atmosphere in gritty dramas.

And with TRILUMINOS you get natural looking colours that are deep and bright. Just sit back and enjoy the quality.

Always sharp, always smooth

Enjoy every minute of the cup final without the ball turning into a blur. The Sony XH91`s Motionflow XR technology adds an extra frame between the original ones, whatever you watch. That means no matter how fast the free kick, the ball retains its shape, detail and smooth motion. So, you won`t need to squint to see that strike fly into the top corner.

Talk to your TV

No more menu after menu. With Google Assistant built-in, you can control the XH91 TV using your voice. Ask Google to open Netflix, resume playing on BBC iPlayer, or play a funny cat compilation on YouTube. And if it`s already on your phone and you want to see it on a bigger screen, just tap the little Chromecast icon.

It`s not just for entertainment, either. Ask your TV to tell you about your scheduled meetings, commute time for the day, and if you`ll need a raincoat. And if you have an Amazon Echo speaker, it works with Alexa too.

Sounds as good as it looks

A great picture needs great sound to match. The Sony XH91 delivers amazing Dolby Atmos sound that feels like it`s coming from all directions.